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Nashville,TN (PRWEB) January 24, 2014
Dataium, the largest aggregator of in-market automotive shopper behavior, today announced at the National Automobile Dealers Association 2014 Convention and Expo its new Shopper Engagement Check-Up, designed to help dealers fully understand and capitalize on their online visitor engagement.
Dataium's Shopper Engagement Check-Up includes a privacy policy check-up for the services and features on a dealer's website, to make sure dealers take an active role in protecting the privacy of their visitors. This is combined with Dataium's Market Report to benchmark website performance, and a personal website effectiveness consultation based on the best practices of automotive websites throughout the Dataium network.
Dealers can transform their website into a secure and highly-engaging destination to attract online shoppers with an unbiased, independent review of their online effectiveness, and track their progression and improvement long after the initial consultation with complimentary performance reports.
"Online shopping has fundamentally changed the automotive industry," said Angie Sherrell, Managing Director at Dataium. "Visitors expect more than online window shopping: they want an engaging, informative destination that makes their shopping experience more convenient and productive. Dealers understand that their website data is valuable, and with our Shopper Engagement Check-Up, 2014 will be the year dealers discover the power of their own analytics as a predictor of upcoming sales."
Visit Dataium.com/checkup for more details and to sign up for the Shopper Engagement Check-Up.
About Dataium, LLC
Dataium is the largest aggregator of online in-market automotive shopping activity. The company collects, analyzes, and indexes billions of online automotive shopping events from millions of active auto shoppers monthly, and supports cutting-edge data collection, analysis, proprietary research and reporting technology. For more information, visit http://www.dataium.com, email: info(at)dataium(dot)com, or call 877.896.3282.
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