Greenberg Strategy Welcomes TNS Executive Nicola Finnerty as Head of Qualitative Research

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Emeryville, CA (PRWEB) March 18, 2014

Greenberg Strategy announced today that Nicola Finnerty, Vice President, TNS Qualitative, is joining the company as Head of Qualitative Research. As part of the leadership team Finnerty will focus on extending the research offering and establishing a broader suite of products and services across both qualitative and integrated research programs.
"I'm delighted to welcome Nicola to the Greenberg family and excited about the wealth of experience she brings. I'm especially looking forward to her enthusiasm and energy in shaping innovative tools to match the new challenges our clients are facing," commented Founder and CEO Andrew Greenberg. Finnerty will be based at US headquarters in Emeryville, CA, but will work with clients and Greenberg teams across the US and Asia.
“I am thrilled about joining Greenberg," said Finnerty. "My outlook is closely aligned with Andrew's vision for the company and its impressive client base. I look forward to extending Greenberg’s innovative approach to delivering valuable client insights and real business transformation." Finnerty has worked with a broad range of Fortune 500 companies including Newell Rubbermaid, Visa, Microsoft, Levi Strauss, Unilever and Wells Fargo.

Nicola has nearly 20 years of executive and operational experience, including leading the qualitative Western Region division at TNS for more than thirteen years, as well as positions as research lead at Elrick & Lavidge and King, Brown and Partners. Originally from Ireland, she earned her M.Soc.Sc in Sociology from University College, Dublin and started her research career working at Irish Marketing Surveys, a Dublin based firm before moving to the US.  Nicola lives in San Francisco with her husband and three children.

About Greenberg Strategy

Greenberg Strategy is a fiercely independent strategic research consultancy working with Fortune 500 companies around the globe. Founded in 1992, the company is guided by a WholeHuman (TM) approach, creating innovative methodologies to identify patterns that drive growth. Greenberg is an integrated team of strategists, designers and researchers, passionate about illuminating strategies that help companies act on the human truths that enable them to innovate and transform. Clients include some of the world's most renowned brands, including Dell, ESPN, Gap, Hulu, Intel, Microsoft, Sony Pictures, and Visa.

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Edifecs CEO Sunny Singh Honored with Seattle Business Magazine’s 2014 Executive Excellence Award

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BELLEVUE, Wash. (PRWEB) January 24, 2014

Sunny Singh, founder and CEO of Edifecs Inc., has been selected as a recipient of Seattle Business magazine’s 2014 Executive Excellence Award for exceptional leadership in the company’s mission to tackle healthcare’s biggest challenges with passion and perseverance. The CEO of the Year award was presented to Singh and other Washington state leaders at the magazine’s annual Executive Excellence Award Gala in Seattle last night. Edifecs is a healthcare solutions provider specializing in healthcare information management and compliance technology to improve operational performance.

The award honors and celebrates the strong and inspirational leaders at companies and in communities that have played vital roles in the success of Washington state businesses and organizations. Singh was recognized for his success as an entrepreneur in the ever-changing and challenging healthcare industry. He has grown Edifecs from a tiny startup to one of the fastest-growing healthcare technology companies in the United States, maintaining year-to-year profitability as a self-funded, employee-owned company.

As U.S. healthcare expenditures have reached an all-time high, Edifecs has enabled healthcare organizations—including payers, providers, and other business partners—to better manage the information they exchange and automate manual business processes such as enrollment, claims and payment. Utilizing Edifecs technology solutions, organizations are slashing administrative and medical costs, while achieving regulatory compliance with government mandates.

“I am honored and humbled to accept Seattle Business magazine’s Executive Excellence Award and to lead an organization focused on bringing administrative efficiency to the healthcare industry,” said Sunny Singh, CEO of Edifecs. “The success this company has achieved is a direct result of the committed and like-minded individuals who walk through Edifecs’ doors every day. I am privileged to work alongside them, and with our customers, who are helping modernize our nation’s healthcare industry.”

Edifecs has received other notable awards in 2013 for its rapid growth and corporate culture, including:

About Edifecs Inc.
An industry leader since 1996, Edifecs provides healthcare software solutions that improve operational performance by streamlining the exchange of information among health plans, hospitals, and other healthcare organizations, while enabling compliance with current mandates such as HIPAA, Operating Rules and ICD-10. Today, more than 250 healthcare customers use Edifecs technology to unify transactions from disparate information channel sources and input mechanisms, while automating manual business processes such as enrollment, claims and payments management. Edifecs is headquartered in Bellevue, WA. For more information, please visit http://www.edifecs.com.

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